ALWAYS LEAD WITH WHY
It was apparent to all that USA Safety Supply was not accurately represented visually. Even as a successful safety equipment supplier, leadership understood that a strategic brand development would be their best option in order to reach their business objectives.
CLIENT: USA SAFETY
Externally USA Safety stood for nothing, internally they had deep purpose. Our challenge was to bridge this large gap
After strategically identifying their purpose and defining their brand, we paired with visually-accurate touch-points such as a new website (over 250k sku's), sales collateral, uniforms, logo and identity tactics.